Keep Your Customers Coming Back
At Idea Works, we help DTC brands build retention through email marketing that sticks, reduce churn, and turn one-time buyers into loyal customers.
Trusted by 20+ DTC brands
$500k+ generated email revenue
If any of these sound familiar, you don’t have an email problem - you have a retention leak.
The Ad Spend Treadmill: You're spending $15K+ a month on Meta and Google just to hit your numbers. Customers buy once and vanish. You're renting sales, not building a business.
The Set it and Forget it: Your flows were built years ago. They’re dated, off-brand, and converting at a fraction of what they should be. They're running on autopilot and quietly costing you thousands in lost sales every month.
The Dead List: You have 20,000+ subscribers, but your open rates are tanking because you haven't engaged them consistently.
High "Time-to-Second-Purchase" Gap:
Your customers like you, your brand has a great product, but they're forgetting you.
Email marketing doesn’t create revenue.
It multiplies what’s already working.
If your product, traffic, and offer are solid, email becomes one of the most profitable channels in your business.
Email marketing amplifies the intent that already exists. It accelerates repeat purchases, and compounds customer lifetime value when the product, offer, and traffic are already aligned.
CASE STUDY
HOW WE SCALED AN ECOMMERCE' EMAIL REVENUE BY 137% IN JUST 120 DAYS
This ecommerce brand launched in 2025 and was already gaining traction as a fast-growing wellness brand.
By May 2025, the brand was seeing solid overall revenue, but email marketing hadn’t yet been fully built out to support retention and consistency at scale.
When we partnered in June 2025 to build the foundation properly, we focused on:
- Completing the core email flows (Welcome Flow, Abandonment Flows, Post-Purchase Flow) and adding advanced flows after a few months
- Consistent campaign cadence (3-4x a week focusing on product education, seasonal angles, and light promotions)
- Continuous optimization of both flows and campaigns
In just 120 days:
- Email revenue increased by £45.6k
- Email-attributed revenue grew by 137%
- Email became a core, repeatable revenue channel
CASE STUDY
EMAILS ARE MORE THAN FIRST-PURCHASE REVENUE. THEY ALSO WORK ON RETENTION.
This brand increased their returning customer rate through collective efforts in every part of the funnel.
Email marketing does its part to boost returning customer rate through strategic set up of flows, campaigns, and segmentation.
Ready to Take your Email Marketing to the Next Level?
Book a free discovery call with your preferred date and time. See you!