Maximize repeat purchase and LTV by turning your email, sms, and subscription lists into your most profitable sales channels.
We start by understanding what’s actually broken – not just what the email dashboard says.
Maybe they had an agency that sent pretty emails and called it retention.
Maybe they built flows once and never touched them again.
Maybe their subscription churn was creeping up and they couldn't figure out why.
Optimized 10 flows for conversion & retention, and established a consistent weekly campaign cadence for a supplements brand with strong overall revenue but no real email infrastructure.
Email grew from £33k to £79k in four months and became a core, repeatable revenue channel.
Took a newly launched skincare brand’s existing flow library and fixed the fundamentals: segmenting pre-purchase and post-purchase journeys for new vs. returning customers, and tailoring the replenishment flow to each product’s actual usage timeline.
Flow revenue grew 633% in 30 days. First-time customer revenue up 442%, returning customer revenue up 470%.
Rebuilt thin flows from 1–2 emails into full sequences, increased campaign frequency from once a week to a consistent send cadence, and fixed a signup form that was leaving subscribers on the table. No new traffic. No new products.
Took over the full email channel for a fashion brand that knew email should be working harder but didn’t have the time or expertise to make it happen. Built the strategy, ran the campaigns, optimised the flows, and grew email revenue by 173% in 60 days.
Every strategy for flows and campaigns that we build is shaped by years of experience in skincare, cosmetics, haircare, supplements, and lifestyle.
Strategy, copy, design, Klaviyo setup, and reporting - all handled for your brand.
For subscription brands, we blend email and SMS with subscription strategy to grow your subscriber base, reduce churn, and protect your recurring revenue.
Growth isn't about list size, it's about who's on it.
We build signup experiences that attract customers who are likely to buy, repurchase, and stay subscribed.
We don't blast the same email to your whole list and call it a strategy. Every send is segmented by where that customer is in their journey.
We build the complete automated backend: welcome series, post-purchase education, replenishment reminders, and more. Built once, optimised continuously.
We run structured tests across subject lines, send times, creative, and offers - and track what changes revenue behaviour, not just open rates. If a test moves the needle, we scale it. If it doesn't, we move on.
We manage list hygiene, sender reputation, and inbox placement so your emails actually get seen, and segment precisely enough that they feel relevant when they do.
In eCommerce, your email strategy depends entirely on what you sell. This is what we help you achieve depending on the type of your business.
Core objective
Value extraction point
List monetization
Referrals, reviews, gifting, cross-sell/upsell
Reorders, subscription, cross-sell/upsell
Core objective: Convert the single purchase
Value extraction point: Pre-purchase
List monetization: Referrals, reviews, gifting, cross-sell/upsell
Core objective: Drive repeat purchase and subscription
Value extraction point: Post-purchase
List monetization: Reorders, subscription, cross-sell/upsell
We build email programmes that match your business model – whether you need to close more first purchases, or build a system that keeps subscribers subscribed and coming back month after month.
Hey, it’s Jenna.
I’ve been selling things since I was a kid – toys, notepads, papers, you name it. There’s always been something exciting about getting someone to want what you have. After a few years, that instinct pulled me toward marketing, and eventually toward email – which is how I ended up working with DTC brands full time.
Since 2024, I’ve worked with 30+ brands, primarily in the health, wellness, and lifestyle space, helping them improve retention, increase repeat purchases, and get more value out of the traffic they’re already paying for.
We offer a flat monthly retainer based on email and SMS volume, so you always know exactly what to expect. We don’t lock you in long-term contracts. You can adjust or cancel anytime. Our lowest plans come out at $1,500 USD per month.
Most clients see measurable improvements within 30-60 days. You will have a new pop-up live by Week 0 and first optimized emails sent by Week 1. Full flow buildout typically completes within the first month.
We mainly worked with health, wellness, beauty, and lifestyle brands with great offers and unique selling propositions. We usually work with diverse brands, from startups to growing brands that are looking for a long-term partnership.
The onboarding process will take a couple of hours in a week to gather brand assets and other necessary information. Once it’s complete, all you need to do is to allot 1-2 hours of your time to approve the upcoming flows and campaigns.
Let’s talk about your brand, your goals, and how we can help.
