THE EMAIL MARKETING STARTER MAP

built for Filipino freelancers who want to actually understand how email marketing works from A-Z, and how to use it to grow and retain customers for ecommerce brands.

FROM P̶H̶P̶ ̶2̶3̶,̶ ̶6̶8̶9̶ → PHP 1,299 ONLY
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based on real experience working with 20+ e-Commerce brands making $80k - $100k per month

reviews from filipino freelancers

"At first, I thought email marketing is a very tech savvy skill, a complex one which would I find a hard time learning as a newbie. But when I finished the email marketing starter map, it really encouraged me more to pursue and master email marketing since the contents are easy to digest. All I need to learn as a newbie are exactly right in the starter map."
Emman I.
"it's so easy to navigate literal understanding the email marketing with 2-3 hours only especially if deep dive, my kind of aha is you can learn the email marketing within a day"
Shaine W.
“before, i thought emails were just about sending aesthetic marketing emails (ikr 🫣) to subscribers until they proceed to checkout. now, i understand that it involves a healthy balance of campaigns and flowsthank you, jenna, for coming up with this bite-sized yet, compact email marketing (plus rl insights to boot) short course that a newbie like me could follow along with ease. ☺️”
Doris
I was able to view it though and SUPER HELPFUL NIYAAAA. Na-apply ko rin siya sa clients ko noww especially 'yung tips sa Flows lesson. The video walkthroughs were really helpful dinnn💗 Thank you so much for this guidee<3
Rysa B.

most freelancers have no access to a comprehensive email marketing course.

and if you're here... you're probably looking for one today.

because you want to upskill and be more valuable to your clients

because you want to understand the retention side of business, not just the acquisition side (that are usually from social media and ads)

because you are so tired of other email marketing resources that doesn't help you understand it fully

YOU ARE IN THE RIGHT PLACE. BECAUSE THIS IS:

all based on real experience working with e-Commerce brands making $80k - $300k+ per month

email marketing from A to Z. no BS lessons.

it’s a step-by-step breakdown of how eCommerce email marketing actually works - from A to Z - so you can confidently apply it to your own brand or your clients.

from understanding the platform, to learning about email automations and email campaigns, to metrics analyzation - it's all here.

all based on real experience working with 20+ e-Commerce brands making $80k - $100k per month

 GET THE STARTER MAP (PHP 1,299)

this is for you if:

you want to add a high-value skill that every eCommerce brands actually need in 2026

you’re an SMM, media buyer, or designer working with eCommerce clients who ask about email… but you don't know where to learn about it the right way

you’re helping brands get traffic and sales, but you haven't understood the retention part of the business yet

you’ve tried learning email marketing before, but you still have questions left in your mind

 GET YOUR STARTER MAP (PHP 1,299)

what's inside the email marketing starter map:

includes clear, easy-to-follow text with a few recorded videos - so you can learn fast without feeling overwhelmed
chapter 1: email marketing for dummies (what it is & what it’s NOT) -- Value: PHP 1,099

learn what is eComm email marketing and how it is different from other types of email marketing. discover the most basic, most common funnel of eCommerce brands in 2026 (and how email marketing comes in)
chapter 2: best email marketing platforms to use (Klaviyo vs Omnisend) -- Value: PHP 1,099

email marketing platforms to use, and a detailed video walkthrough on both Klaviyo & Omnisend
chapter 3: turning site visitors into subscribers -- Value: PHP 1,999

learn what is a sign-up form, the 6 types of sign-up forms in eComm, and watch how to create a pop-up form step-by-step (using Klaviyo).
chapter 4: 2 types of email you need to send -- Value: PHP 1,199

flows vs. campaigns, what are they and how they work together to reach your email marketing's full potential
chapter 5: no bs chapter about flows -- Value: 2,199

discover all the core flows that makes up 40%-60% of your email revenue, learn the basic sequence of each flow that converts and retains customers, and sample emails from real eComm brands.
chapter 6: how do campaigns work -- Value: PHP 1,099

in-depth chapter for email campaigns and the 2 types of campaign you need to send consistently (with examples from real brands)
chapter 7: segmentation, simplified -- Value: PHP 1,999

what is segmentation, what are the segments you need, and how it is connected to keeping your email away from spam
chapter 8: the right POV when it comes to metrics -- Value: PHP 5,099

how to correctly interpret the email marketing metrics (includes an in-depth video discussion)
chapter 9: beginner mistakes that kill results -- Value: PHP 4,099

email marketing fails NOT because email doesn’t work. they fail because they make the beginner mistakes over and over again. (this includes my own experience)
BONUS: 15 campaign ideas you can use -- Value: PHP 1,299

if you want inspiration for email campaigns to create your portfolio and get potential clients, i combined all the greatest non-discount email campaign ideas

total value: P̶H̶P̶ ̶2̶3̶,̶ ̶6̶8̶9̶

investment: PHP 1,299

 GET THE STARTER MAP (PHP 1,299)

detailed lessons that won't bore you to death

comprising 9 in-depth chapters plus a bonus chapter, this starter map covers every aspect of email marketing with ease.

you won't find this through a simple Google search or AI. every lesson is intentionally crafted for deep comprehension.
GET THE STARTER MAP (PHP 1,299)

follow-along video tutorials

watch in-depth tutorials that guide you through applying the concepts discussed.

we don't waste your time. we show you exactly how it works.
GET THE STARTER MAP (PHP 1,299)

let’s be clear so you know exactly what you’re getting:
✅ you’ll learn how to bring customers back and increase repeat purchases

✅ you’ll learn what actually matters (not vanity metrics, not random tactics)

✅ you’ll have a clear structure of what to do, what to focus on, and what to ignore once you do email marketing in your own

✅ you’ll gain a skill you can use for your own brand or offer as a paid service
GET THE STARTER MAP (PHP 1,299)

frequently asked questions
is this beginner friendly?

yes. this is made specifically for beginners who want a clear starting point. you no longer have to watch endless youtube videos and still feel lost about learning e-commerce email marketing.
is this a course or video training?

it’s a structured starter map with images and videos (up to 1 hour) included in most of the chapters. this way, you can see how the concepts are applied in email marketing platforms.
can I use this for clients?

yes, of course! this is perfect if you want to offer email marketing as a service.
how long does it take to go through?

you can go through it in a few hours (at least 3 hours), but the value comes from applying it.
do you offer refunds?

due to the digital nature of the product, all sales are final.

About the Creator

I’m Jenna Reighn Javier, founder of Idea Works, where we help direct-to-consumer eCommerce brands (mainly health and beauty industries from UK, Canada, and Asia) turn their email list into a consistent revenue channel.

Since 2024, we've worked with 20+ brands, helping them improve retention, increase repeat purchases, and get more value out of the traffic they’re already paying for.

We've helped these brands retain their customers, maximize the existing demand that they already paid from ads, and get consistent results from consistent optimization of their accounts.

if you made it this far, i know you already know this is something you need.

don’t let this turn into another “i’ll learn it later” promise.

jenna x

 GET THE STARTER MAP (PHP 1,299)